 |
 |
 |
 |
 |
|
| |
 |
 |
Brand, Strategy & Creative Guidance and Speaking Topics back
Occasional guidance and event speaking topics for you, your team, group, company or favorite organization.
|
 |
Brand, Strategy and Creative Guidance
Stuck? Need help getting a project outlined? Have questions about one of our tools that you’ve purchased? Just want to talk to one of our award winning professionals about the Brand, Strategy or Creative topic of your choice?
Purchase just the time you need, in 15 minute increments.
|
|
Brand, Strategy and Creative Speaking Topics
|
|
Branding for the rest of us (Printable 123KB PDF file)
Interested in having us speak about this topic? Send us an email
Most entrepreneurs think about branding like they think about funding a traditional retirement account - later.
Contrary to popular belief, venture capital providers recurrently report that the number one issue hampering today’s entrepreneurs is the lack of a clear, concise, compelling message - a key component of branding!
"The most important thing I need to know, up front, is why you’re different than the guy I just met with? This has to be within the context of; Technology, Team and Tactics and ultimately gets ‘decided’ in the first five (5) minutes of our first meeting. As different as you think you are - you’re not - particularly in the absence of a clear, concise, compelling message." - Managing Director, Top tier VC
Today we are bombarded with an average of 3,000 messages per day, all vying for our attention and hoping for subsequent action. Market research, on already "aware" subjects, indicates that messaging often takes more than 30 "impressions" to produce an effect.
In this session, Effetti strategist / founders Tom Holownia and David Bookout promise to reveal the "mystery of branding" and why, particularly now, it isn’t just for big companies. Through the exploration of an award winning process and review of relevant case studies, attendees WILL first hand; observe, discuss and question essential tools that effectively make branding available to anyone committed to being compellingly different.
So what? Those seeking a more clear, concise, compelling approach to: company message, VC, investor & board presentations, web site development, internal & external communication, public relations, press releases, sales training / orientation, customer care conversations...will have the opportunity to work with professionals who have created clear, concise, compelling narratives (branding) for "the big guys".
Who Should Attend: Entrepreneurs, Executives and Managers willing to explore the possibility that their company’s message could be clearer, more concise and an order of magnitude more compelling than those already in a highly competitive market.
|
|
|
 |
 |
 |
 |
|
